In business, investing resources in a project brings up the question of Return on Investment, ROI. What is the ROI of social media? Shaine Mata and Jennifer Navarrete discuss how ROI applies to social media.
Popularity: 80% [?]
Function of A Blog
On June - 4 - 2009
This weekly episode will discuss the fundamental reasons why a business would look to start a blog. There are functional purposes to having a blog, but how it functions is determined by the owner. Let’s delve into the birth of a blog, and look at some reasons we might want to avoid.
Popularity: 80% [?]
Social Media in Business
On June - 4 - 2009
How businesses can leverage social media networks. Brands are starting to understand the implications of connecting with their customer base. Proven results are driving brands to tap into the pulse of the conversation. Alternatively, company morale is boosted when they are invited to join the brand’s initiative to connect with their audience. Whether it’s for internal or external use, online tools are becoming a vital part of our daily responsibilities.
Popularity: 79% [?]
